An email score checker is an online tool that evaluates the health of your email sender reputation, preventing spammy emails from being flagged and ending up in recipients’ junk folder. A sender score is based on the overall evaluation of your domain, IP address, email content and other factors that affect deliverability.
Email Score Checker: Assessing the Reputation of an Email Address
A higher score means that your email content, subject lines and overall messaging share fewer characteristics with spam emails. This will help to improve your delivery rate and prevent your email from being filtered or sent to the spam folder, which could have a negative impact on your brand reputation.
- While there is no one single email reputation score used by all mailbox providers, a variety of third-party and mailbox-specific tools assess your reputation by leveraging different data sources like user opening performance, sending practices and more. The most reliable tool is Validity’s Sender Score, which gives you a snapshot of how mailbox providers perceive your email program and offers actionable insights to improve your inbox placement rates.
Other notable email deliverability tests include Spamtester and MailMeteor, which both analyze your content, mail server settings, domain name, email domain, IP address, SPF, DKIM & PTR records and more to give you a detailed report with recommendations on what to change in order to boost inbox placement. These tests are free to use and a great way to get an idea of how your current email practices stand up against the competition.