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Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access. Now that the market is fully penetrated with the infrastructure, there is huge potential for companies to not only expand their marketing reach, but also to exponentially enhance its immediacy.
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Video email is the best of three worlds, bringing together the immediacy of the internet, the precise control and metrics of direct mail, along with the visual appeal of television and YouTube. At its best it has the potential to double or triple the overall efficiency of your marketing program, but employed in the wrong way and it can turn off existing customers. This Free Report provides a great overview of video email as a marketing tool by providing 5 essential best practices for driving a …

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This Free SAP Report lists the five areas of risk that every manager must be aware of. More importantly, it describes how to view these areas comprehensively in order to reveal opportunities that may otherwise be missed when risk is only mitigated against and not fully studied. The white paper goes on to explain how to break past the taboo against talking openly about failure, and shows how to incorporate it into constructive calculations that lead to better information and resource management. Finally, the report …

Effective marketing efforts require that prospects are communicated with not only via effective messaging, but also with the correct information. Misspelling names, sending to the wrong address or sending out multiple emails to the same person are how credibility is lost, not gained. Ensuring that your list of prospects is treated well by your automation system can be a real challenge once the number of people on it grows into the tens of thousands. When this happens, a single basic error can instantly alienate a large percentage of your potential …

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Companies today simply can’t function without historical data. This information reveals trends, tastes and habits that drive product and service creation. The emergence of Web 2.0 technologies and its real time data acquisition abilities has added a new level of granularity to the data that drives key decisions. This new refinement will greater empower the CIO and any other knowledge worker, provided they have the tools to gather, codify and distribute this information to people who are likewise equipped to process it into a revenue generating …