Microgeist

Accelerate The Sales Cycle With Effective Web Meetings

admin — Tue, 16 Mar 2010 11:12:07 +0000

Download this Free Report Now Learn how to use Virtual Tools to connect with prospects and stay connected with customers, and find out how virtual meetings can help improve collaboration, close business deals and improve customer service. Topics include:

* Improving internal collaboration and knowledge sharing
* Closing business more quickly with virtual meetings
* Enhancing customer support and building loyalty for life

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How Effective Story Telling Boosts Sales and Retains Customers Download This Free Report Now As retail sales, marketing and...
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The Business Value of Business Intelligence

admin — Mon, 15 Mar 2010 10:50:34 +0000

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The goal of this article will be to contribute to the emerging dialog on the subject of business value by extrapolating from BI lessons learned and from DecisionPath Consulting’s experience working with Fortune 1000 customers and Government agencies.

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Nigel Rayner Gartner discusses Pattern-Based Strategy in business intelligence Nigel Rayner, Gartner, discusses Pattern-Based Strategy in business intelligence (BI)...
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4 Keys to Train Twitter, Facebook Etc To Your Marketing Strategy and Avoid Tech Overload

admin — Mon, 15 Mar 2010 10:15:19 +0000

Marketers and sales people today are spoiled for choice, there is no end to the available avenues for customer outreach, and this leads to the problems of option paralysis, poor implementation across ‘every’ platform and bad targeting to the wrong audience. If you decide to stick to and focus on the top sites, you will miss out on the extremely granular and higher ROI targeting that smaller communities allow. The white paper above explains the 4 steps required to match your technology choices and use to match a marketing strategy without being overwhelmed by the application of the month or next years Twitter. This is a great read for its ability to provide focus on the marketing objective while acquiring the right tools for the job.

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Classic Viral Marketing Mistakes to Avoid Obscurity Viral propulsion is spontaneous and impulse oriented. If it...
Nigel Rayner Gartner discusses Pattern-Based Strategy in business intelligence Nigel Rayner, Gartner, discusses Pattern-Based Strategy in business intelligence (BI)...
Tech Insiders Guide Managing VoIP Rollouts Find out what key milestones you should be aware of....

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The 3 Fundamental Shifts In Online Marketing

admin — Sun, 14 Mar 2010 13:47:03 +0000

Published in the Journal of Direct, Data and Digital Marketing Practice, this paper explains how marketers must redefine their approach to reflect radical shifts in channels and customer behavior ? including an accelerating shift toward addressability, growing convergence between online and direct channels, and increasing customer power to shape marketing dialogues and buying experiences.

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Social Media Marketing Strategies For 2010 This Free Report contains essential strategies, insights and tactics...
4 Keys to Train Twitter, Facebook Etc To Your Marketing Strategy and Avoid Tech Overload Marketers and sales people today are spoiled for choice,...
Target Marketing Covers all direct response media, including direct mail, telemarketing, space...

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How Effective Story Telling Boosts Sales and Retains Customers

admin — Tue, 09 Mar 2010 09:38:54 +0000

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As retail sales, marketing and therefore advertising continue their long term transition to the internet, companies around the world are finding themselves having to compete with the sophisticated promotion tactics of their deep pocketed competitors. What is being revealed is not the requirement to match funds with the likes of Nike and Coca-Cola, but to match their reach to the human spirit. Sucessful companies, don’t blare a single one size fits all message around the world, they tell stories that their customers can relate to and feel a sense of belonging with.

This strategy is not cost prohibitive, in fact, there are no barriers to writing good copy, you just need to know the essentials of creating a narrative that connects with customers and drives them to identify with you.

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Accelerate The Sales Cycle With Effective Web Meetings Download this Free Report Now Learn how to use Virtual...
Customers Connect with Network and Telecom Products Like Never Before Discover how Marketers use 3D Interactive Product Demonstrations to bring...
Insurance Sales eNewsletter for Agents Read the latest issue of The Leading Edge eNewsletter -...

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The Enormous Growth Potential of Mobile Marketing

admin — Tue, 09 Mar 2010 09:10:47 +0000

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Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access. Now that the market is fully penetrated with the infrastructure, there is huge potential for companies to not only expand their marketing reach, but also to exponentially enhance its immediacy.
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Top 10 Lessons Learned for Corporate 3G Mobile Broadband Deployments Read about the lessons and best practices experienced by companies...
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Seamlessly Adding Video To Your Emails

admin — Tue, 09 Mar 2010 09:03:54 +0000

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Video email is the best of three worlds, bringing together the immediacy of the internet, the precise control and metrics of direct mail, along with the visual appeal of television and YouTube. At its best it has the potential to double or triple the overall efficiency of your marketing program, but employed in the wrong way and it can turn off existing customers. This Free Report provides a great overview of video email as a marketing tool by providing 5 essential best practices for driving a successful video email campaign. Given the incredibly high open rate of video email, this report is essential reading for the extremely high ROI is exposes.

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Demo Video for Salesforce com users from Ribbit Voted Best Mobile App of 2008 See how streamlining your mobile phone, CRM, and email with...
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Great SAP Report: Five Key Areas Of Risk and How To Manage Them

admin — Wed, 03 Mar 2010 15:15:57 +0000

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This Free SAP Report lists the five areas of risk that every manager must be aware of. More importantly, it describes how to view these areas comprehensively in order to reveal opportunities that may otherwise be missed when risk is only mitigated against and not fully studied. The white paper goes on to explain how to break past the taboo against talking openly about failure, and shows how to incorporate it into constructive calculations that lead to better information and resource management. Finally, the report lists the 10 components of risk intelligence.

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SAP Report: Improve Data Quality To Increase Marketing ROI Effective marketing efforts require that prospects are communicated with not...

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SAP Report: Improve Data Quality To Increase Marketing ROI

admin — Mon, 01 Mar 2010 12:28:23 +0000

Effective marketing efforts require that prospects are communicated with not only via effective messaging, but also with the correct information. Misspelling names, sending to the wrong address or sending out multiple emails to the same person are how credibility is lost, not gained. Ensuring that your list of prospects is treated well by your automation system can be a real challenge once the number of people on it grows into the tens of thousands. When this happens, a single basic error can instantly alienate a large percentage of your potential customer base, setting you back years.

Maintaining data quality ensures that the right prospects are sent offers that are appropriate to their demographic. This SAP report examines issues related to maintaining the quality of marketing data. Here’s what the report covers:

Typical Data Problems in a Marketing Campaign
The Tangible Benefits Of Quality Marketing Data
How To Locate Marketing Data Problems
How To Attack The Source Of Data Quality Issues
Creating A System Of Data Quality Maintenance

Considering the amount of revenue that can be generated by optimizing lead utilization, this is essential reading. Read this and implement the optimization suggestions inside before aquiring even more leads that end up being under utilized.

Increase Your Returns Using EventBased Marketing Learn how event-based marketing will help you grow customer relationships....
Improve your ROI for JD Edwards EnterpriseOne Better coordinate processing between EnterpriseOne and other applications....
SAP Report: Responding Quickly To Changing Markets Download This Free Report Now The key challenge for marketers...

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Creating a Web2.0 For Business Framework

admin — Mon, 01 Mar 2010 11:47:47 +0000

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Companies today simply can’t function without historical data. This information reveals trends, tastes and habits that drive product and service creation. The emergence of Web 2.0 technologies and its real time data acquisition abilities has added a new level of granularity to the data that drives key decisions. This new refinement will greater empower the CIO and any other knowledge worker, provided they have the tools to gather, codify and distribute this information to people who are likewise equipped to process it into a revenue generating asset. At present, the social media presence and utilization of many companies is to have multiple accounts on various platforms along with a dedicated staff to broadcast to and interact with that audience. This approach lacks uniformity, automation and the ability to seamlessly collect the information resulting from this activity. What is now emerging as a response to this lack of order is Web 2.0 adapted for business. That is, a method or protocol for collecting and standardizing this information so that it can be used to effectively drive wise business decisions. This IBM report covers the strategies and mindset you need when striving for a Web 2.0 for Business framework. It lists four key areas to success in this area and how addressing them will yield a more adaptable enterprise.
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The Business Value of Business Intelligence Download This Free Report Now The goal of this...
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