Microgeist

How Effective Story Telling Boosts Sales and Retains Customers

admin — Tue, 09 Mar 2010 09:38:54 +0000

As retail sales, marketing and therefore advertising continue their long term transition to the internet, companies around the world are finding themselves having to compete with the sophisticated promotion tactics of their deep pocketed competitors. What is being revealed is not the requirement to match funds with the likes of Nike and Coca-Cola, but to match their reach to the human spirit. Sucessful companies, don’t blare a single one size fits all message around the world, they tell stories that their customers can relate to and feel a sense of belonging with.

This strategy is not cost prohibitive, in fact, there are no barriers to writing good copy, you just need to know the essentials of creating a narrative that connects with customers and drives them to identify with you.

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The Enormous Growth Potential of Mobile Marketing

admin — Tue, 09 Mar 2010 09:10:47 +0000

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Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access. Now that the market is fully penetrated with the infrastructure, there is huge potential for companies to not only expand their marketing reach, but also to exponentially enhance its immediacy.
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Seamlessly Adding Video To Your Emails

admin — Tue, 09 Mar 2010 09:03:54 +0000

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Video email is the best of three worlds, bringing together the immediacy of the internet, the precise control and metrics of direct mail, along with the visual appeal of television and YouTube. At its best it has the potential to double or triple the overall efficiency of your marketing program, but employed in the wrong way and it can turn off existing customers. This Free Report provides a great overview of video email as a marketing tool by providing 5 essential best practices for driving a successful video email campaign. Given the incredibly high open rate of video email, this report is essential reading for the extremely high ROI is exposes.

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Great SAP Report: Five Key Areas Of Risk and How To Manage Them

admin — Wed, 03 Mar 2010 15:15:57 +0000

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This Free SAP Report lists the five areas of risk that every manager must be aware of. More importantly, it describes how to view these areas comprehensively in order to reveal opportunities that may otherwise be missed when risk is only mitigated against and not fully studied. The white paper goes on to explain how to break past the taboo against talking openly about failure, and shows how to incorporate it into constructive calculations that lead to better information and resource management. Finally, the report lists the 10 components of risk intelligence.

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SAP Report: Improve Data Quality To Increase Marketing ROI

admin — Mon, 01 Mar 2010 12:28:23 +0000

Effective marketing efforts require that prospects are communicated with not only via effective messaging, but also with the correct information. Misspelling names, sending to the wrong address or sending out multiple emails to the same person are how credibility is lost, not gained. Ensuring that your list of prospects is treated well by your automation system can be a real challenge once the number of people on it grows into the tens of thousands. When this happens, a single basic error can instantly alienate a large percentage of your potential customer base, setting you back years.

Maintaining data quality ensures that the right prospects are sent offers that are appropriate to their demographic. This SAP report examines issues related to maintaining the quality of marketing data. Here’s what the report covers:

Typical Data Problems in a Marketing Campaign
The Tangible Benefits Of Quality Marketing Data
How To Locate Marketing Data Problems
How To Attack The Source Of Data Quality Issues
Creating A System Of Data Quality Maintenance

Considering the amount of revenue that can be generated by optimizing lead utilization, this is essential reading. Read this and implement the optimization suggestions inside before aquiring even more leads that end up being under utilized.

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Creating a Web2.0 For Business Framework

admin — Mon, 01 Mar 2010 11:47:47 +0000

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Companies today simply can’t function without historical data. This information reveals trends, tastes and habits that drive product and service creation. The emergence of Web 2.0 technologies and its real time data acquisition abilities has added a new level of granularity to the data that drives key decisions. This new refinement will greater empower the CIO and any other knowledge worker, provided they have the tools to gather, codify and distribute this information to people who are likewise equipped to process it into a revenue generating asset. At present, the social media presence and utilization of many companies is to have multiple accounts on various platforms along with a dedicated staff to broadcast to and interact with that audience. This approach lacks uniformity, automation and the ability to seamlessly collect the information resulting from this activity. What is now emerging as a response to this lack of order is Web 2.0 adapted for business. That is, a method or protocol for collecting and standardizing this information so that it can be used to effectively drive wise business decisions. This IBM report covers the strategies and mindset you need when striving for a Web 2.0 for Business framework. It lists four key areas to success in this area and how addressing them will yield a more adaptable enterprise.
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White Paper: Internet Sales Channel Review

admin — Mon, 01 Mar 2010 11:14:48 +0000

One of the most significant benefits of a maturing Internet is the fact that the perceived rate of change is slowing down, while the platform itself is becoming more well defined. This gives us more time to evaluate our own response to business on the web and determine whether or not improvements can be made. Now that the landscape is more static, companies can start to lay the foundations of a more stable and sustainable internet sales pipeline. This free report by Yeoman takes a very detailed look at online distribution models and determines that it’s now time for a major rethink on how things are done. The white paper breaks down internet sales channels into 7 distinct areas, each with their own unique properties. It then examines how each one needs to be addressed in order to leverage its sales potential. Finally, it reveals areas of significant opportunity in each of these distinct sectors and how you can capitalize on them to generate more business.

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SAP Report: Responding Quickly To Changing Markets

admin — Mon, 01 Mar 2010 10:35:08 +0000

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The key challenge for marketers isn’t so much the kinds of change taking place, as it is the speed of these changes. Customer expectations increase, new competition enters the market and your rivals with deeper pockets present a threat merely based on the fact that they can outlast you. This SAP report explains, however, that smaller and mid-sized organizations benefit from their potential for agility. The potential is always there, it just needs to be harnessed. Using your IT infrastructure can not only facilitate this, it can become a value creation asset in itself by significantly boosting your the ROI of your sales and marketing efforts. It does this by mining the data that you have and returning points of action that present a more significant ROI. In the last decade, the amount of data that companies accumulate has increased exponentially while methods to tap that data have fallen behind. This free SAP report takes a look at how this information can be more effectivly interpreted in order to increase agile responsiveness and long term success.

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SAP Report: Delivering Operational Excellence With Innovation

admin — Sun, 28 Feb 2010 10:07:52 +0000

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Increasingly, IT departments are fusing their functionality with the goals of both operations and business planning. IT deployments are not simply a means of storing processing and retrieving data, they are the business. The information that they handle is one of their main assets, but what many companies struggle to achieve is agile and flexible utilization of that commodity. This free SAP report introduces strategies, trends and issues related to enterprise resource planning toward the goal of driving value creation, efficiency and responsiveness to changes in the market. The document then goes on to present a number of case studies where these strategies are employed.

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Economist Intelligence Unit: Unraveling Complex Decisions

admin — Thu, 25 Feb 2010 13:34:35 +0000

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In search of clarity: Unraveling the complexities of executive decision-making is a free Economist Intelligence Unit white paper, sponsored by SAP Business Objects. The Economist Intelligence Unit’s editorial team executed the survey, conducted the analysis and wrote the report. Their research drew on two main initiatives:

They conducted a wide-ranging online survey, In all, 154 executives took part from around the world.
To supplement the survey results, The Economist also conducted in-depth interviews with senior executives and independent experts knowledgeable about decision-making at senior management levels.

This is an excellent report that details decision making processes, current percieved shortcomings and the five key ingredients of good decision making.
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