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How do you capture a prospects attention in a way that generates instant credibility?
Simple: Write ‘The Book’ on the subject, get published and hand them a book that’s relevant to thier needs. It’s amazing how much credibility is generated by a book, both for the author and for the content.
The problem, of course, is the time and cost involved, not to mention issues of distribution and sales.
The answer can come from the new generation of publishers that allow you to outsource the writing and creation …

The November Issue of Website Magazine is loaded with some great information. Since it is free and can be delivered either to your door or electronicaly, you should definitely have a look. November’s cover article takes a very detailed look at the current and future state of email and email marketing. Here are some of the key questions it answers:

What are the key differences between email and social media as mediums?
Should you spend more or less time and money on email marketing vs social media?
What are the basics services that …

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Linkbait basically means writing content that is so compelling that others link to it from their own blogs or sites. Getting this done is great for a number of reasons:

It brings traffic to your site from other blogs
It enhances your search engine rankings
It spreads to word about to to audiences that had previously not targeted.
If you’ve written an article that is not time sensitive, this is a long term source of traffic.

Due to the second point, SEO, and the fact that it …

Internet technology allows for greater, more diverse and more comphrehensive customer outreach. One of the most fascinating things about the long term shift from traditional media to the internet is the exponential increase in the range of experience available to the potential consumer. No longer a passive recepticle of corporate messages and source of cash, people are transforming from viewers to participants thus turning the playing field into something much more complex than a one-way advertise and purchase avenue. In fact, this complexity and rate of change is levelling the …

Twitter is a fantastic communication medium that is rapidly developing a range of sub-protocols and strategies to fit various purposes. For many, enhancing or even doing business via Twitter is fantastic because with a few simple strategies, you can expand your scope of operations for very little cost.
Here are 3 Free and Powerful Twitter business strategies:

Answer questions that your business can solve.
Keep a word list of words related to your niche. Use tweetbeep.com to track who is saying what about what. You will be sent an alert any time …