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Increasingly more companies use Twitter for business – to do market research, do brand advocacy and reputation management and provide selected highlights from a conference or event. Twitter allows them to expand their brand and thus generate new opportunities.
Many companies are already doing this on a regular basis and Twitter has become an essential part of doing business. This free guide provides some fantastic and innovative ways of using the service to promote your brand, blog, products and events. Here’s what’s inside:

How To Integrate …

If you are wondering what role Web2.0/Sales2.0 and/or social networking plays in the sales arena. This paper reveals what it is and how it can help sales and marketing get more quality leads and sell more, faster.
The social web is driving sales into being much more than a face to face and relationship based process. An enormous amount of customer data is being generated everyday that is freely available to savvy business people. Accessing it is not so much an issue of technology as it is of insight. This Oracle …

The Current Issue of Website Magazine is loaded with some great information. Since it is free and can be delivered either to your door or electronicaly, you should definitely have a look. November’s issue takes a look at the 4 most lethal mistakes you can make when designing and developing your site.
Websites are meant to serve a function but unfortunatley, this function is often missed by either neglecting or paying too much attention to 4 key areas that can sink your efforts before you even go live. Learn from …

Download the Free Forrester Research Streaming Media Study Here.
Streaming media does not simply represent an embellishment to your web page, it represents the opportunity to become a global information, data or entertainment network of a size comparable to anything on broadcast or print media. The coming shift is massive and those who take the time to learn about these changes now will be best positioned to leverage these technologies as they mature in order to gain a majority share of audiences as they migrate from television to the web.
In this …

Download The Free Forrester Research and Adobe Systems Report Here.
With the recession driving cost-cutting, smart companies are not just trying to save money, they are implementing sustainable solutions that add efficiency into collaborative efforts. This not only reduces expenses, it contributes both to agility, idea creation and sharing. The economic downturn can either wreck a company or force changes that build leaness and strength. Using emerging and newly established technologies is a key part of this change process.
To understand more about collaborative work in US companies, Adobe Systems …