Microgeist » Future Tech

Larry Page on Capitol Hill – “Broadband for the Future”

admin — Sun, 13 Dec 2009 06:00:00 +0000

Google co-founder Larry Page discusses how the unused airwaves between broadcast TV channels (”white spaces”) have the potential to spur innovation, deploy affordable wireless broadband, and create new applications for Americans, at an event organized by the Wireless Innovation Alliance, September 24, 2008, in Washington, D.C.

Eric Schmidt Larry Page Sergey Brin at Zeitgeist Europe 08 A fireside chat with Eric Schmidt, Larry Page and Sergey...
Geoff Johnson Gartner discusses the Australian national broadband network Geoff Johnson, Gartner, discusses the Australian national broadband network at...
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When Good HTML Goes Bad – How To Protect Your Web Applications

admin — Fri, 27 Nov 2009 02:32:42 +0000

This webinar highlights how modern attacks target the Web browser — and the best practices to safeguard your Web applications against these risks.

The slick interfaces and high interactivity of modern web sites rely on a handful of technologies built into browsers. The combination of HTML, CSS, and JavaScript provides these rich user experiences and desktop-like applications. Yet these powerful capabilities can also be compromised to steal data and make money for criminals and vandals.

Watch this free webinar, When Good HTML Goes Bad: How You Can Protect Your Web Applications, today!

Web Application Security — How to Minimize Prevalent Risk of Attacks Qualys provides this guide as a primer to web application...
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Web Application Security — How to Minimize Prevalent Risk of Attacks

admin — Fri, 27 Nov 2009 02:08:17 +0000

Download the Free Qualys Whitepaper Here

– Vulnerabilities in web applications are now the largest vector of enterprise security attacks.
– At year end, 74% of web application vulnerabilities had no available patch for remediation.

Many organizations have discovered that these attacks evade traditional enterprise network defenses unless new precautions are taken. To help you understand how to minimize these risks, This guide was written as a primer to web application security. The guide surveys typical web application vulnerabilities, compares options for detection, and introduces methods to address the issue including an on demand service that automates detection of the most prevalent vulnerabilities in custom web applications.

Stories about exploits that compromise sensitive data frequently mention culprits such as “cross-site scripting,” “SQL injection,” and “buffer overflow.” Vulnerabilities like these fall often outside the traditional expertise of network security managers.

To help you understand how to minimize these risks, Qualys provides this guide as a primer to web application security. The guide covers:

Typical web application vulnerabilities
Comparison of options for web application vulnerability detection
QualysGuard Web Application Scanning solution

Download the Free Qualys Whitepaper Here

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Leveraging Web2.0 To Drive Sales and Customer Leads

admin — Wed, 18 Nov 2009 12:41:08 +0000

If you are wondering what role Web2.0/Sales2.0 and/or social networking plays in the sales arena. This paper reveals what it is and how it can help sales and marketing get more quality leads and sell more, faster.

The social web is driving sales into being much more than a face to face and relationship based process. An enormous amount of customer data is being generated everyday that is freely available to savvy business people. Accessing it is not so much an issue of technology as it is of insight. This Oracle Whitepaper discusses how salespeople can take advantage of Web 2.0/Sales 2.0 technology to:

Easily interact with customer information and uncover business insight that was not readily available before
Tap into the collective knowledge and experience of the broader sales community and enable sales reps to accomplish far more than what they could individually and close more business
Get the most relevant sales information when and where they need it – regardless if it’s enterprise, personal, or public data.

Download this Oracle whitepaper
and learn how Web 2.0/Sales 2.0 can help you boost sales productivity, shorten sales cycles and increase sales.

Sales and Marketing Are The New Power Couple ...
Defining The Great Customer Experience Download The Association Of Support Professionals Report Here This paper...
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Cloud Computing Myths and Realities

admin — Fri, 13 Nov 2009 16:48:58 +0000

Download this fantastic overview here

This is a fantastic and very informative on demand webinar on Cloud Computing. Paul Greenberg is an expert in this feild and is the author of CRM at the speed of light.

Cloud computing has become such a buzzword of late that there has been a backlash where many classify the phrase as another over hyped label. This is unfortunate because there really are qualitative differences between cloud computing and The Internet as a whole. While some would like to stick to the later moniker as an all encompassing term for the structural basis for the New Economy, it is important to realize that the cloud is its own entity within the internet and it creates unique business properties and efficiencies.

This Force.com webinar starts off by defining the term and then moves on to discuss the following:

How cloud computing handles infrastructure and drudgery – leaving room for essential business activity as as innovation
Examples of large organizations are using this technology today
A look at the efficiencies you can gain by moving to the cloud
Real estimates of the cost savings benefits to be gained
How cloud computing creates agility and more rapid response to customer requirements
How the rapid scaleability of cloud applications benefits SMEs by massively reducing costs and time spent on infrastructure.
How this model helps smaller businesses compete with larger companies that can afford very expensive enterprise application software.

This is a very comprehensive overview of cloud computing and its benefits to both small and large businesses.

Download this fantastic overview here

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Sales and Marketing Are The New Power Couple

admin — Thu, 12 Nov 2009 16:31:34 +0000

Download The Free Microsoft Dynamics Whitepaper Here
It’s a common scenario, Marketing and Sales at odds with each other over allocation of blame for missed targets. This is so common that it has almost become an accepted phenomenon of the workplace and, indeed, part of the accepted culture. In the fiercly competitive markets of this recession, all assumptions need to be re-evaluated for truthfulness and if something can be changed for the better, it must be.

The relation between Marketing and Sales does not have to be adversarial. In fact, according to this Microsoft Dynamics Whitepaper, synergy can be developed between the departments and this will in turn create a sum greater than its parts.

Before a more mutually beneficial relationship can develop, however there are some key issues that need to be addressed:

Success in the sales and marketing departments

is measured differently

Sales and marketing have a different vision of the
ideal target customer
Actionable customer insight sits in dozens of
disconnected databases
There is a lack of a 360-degree view of customers
and their buying preferences
Broken processes make it impossible to track
what is working
The technology is too hard to use so that there is
limited adoption

What is needed is a connected vision. This whitepaper uncovers the steps needed to make this happen by addressing and solving the above concerns. It achieves this by providing a detailed examination of the steps involved:

Success criteria: Single version of the truth
Shared vision of the ideal customer
Moving from transactional to relational
Closed-loop process drives collaboration
A single, unified solution drives alignment

This is an incredibly informative and detailed whitepaper that, at its core delivers value by providing an elegant roadmap toward creating productive and lucrative synergy between two departments that have traditionally been in conflict.

Download The Free Microsoft Dynamics Whitepaper Here

Leveraging Web2.0 To Drive Sales and Customer Leads If you are wondering what role Web2.0/Sales2.0 and/or social...
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Defining The Great Customer Experience

admin — Mon, 09 Nov 2009 03:18:18 +0000

Download The Association Of Support Professionals Report Here

This paper is a detailed look at the changes, raising standards and increased expectations of customers and how you can meet those challenges.

It is also a comparison between the industry standard of quality customer service and what it really should be.
For example, when asked, ‘What makes a great customer experience?’

The most common reply was a variation on the following:
“Someone who listens, gives a complete and accurate answer and does so, in a timely fashion.”

Excellence should mean going beyond the standard, not meeting it. Somehow the bar has been lowered significantly. The misconception here is that great, even excellent, customer service is little more than answering the phone. This decline in expectations has probably resulted from decades of a focus on the product and its marketing rather than the service associated with it. A down market coupled with improved and more cost effective systems means that higher expectations will continue to exist, that the tools to meet those demands are available and that those who do not use the latter to meet the former and going to lose business.

This paper also looks at how to create those ‘Wow’ moments that get the customer to remember your name. It examines what the components and elements of such a moment are, and more importantly looks at how technology can help make those moments happen more regularly.

This Association Of Support Professionals Whitepaper then goes on to look at how Web 2.0 and social media technologies should be used to be more proactive and anticipate customer requirements.

Also inside:

How the check that you understand the customer’s plight
How to check that the customer fully understands your solution
How to make systems that adapt to and empower the customer
How to deliver efficient and consistent help
How to reduce inefficiencies in your CRM process

This is a fantastic compilation of ideas and insight. Well worth reading and keeping as a reference in your quest to integrate personal service with efficient automation.

Download The Association Of Support Professionals Report Here

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Adapting Customer Strategies In A Time Of Crisis Download the free SAP report, ‘Leadership in Times of Crisis’...
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Maintaining Your Edge In The PPC Battle

admin — Fri, 06 Nov 2009 12:20:09 +0000

The Current Issue of Website Magazine is loaded with some great information. Since it is free and can be delivered either to your door or electronicaly, you should definitely have a look. November’s issue takes a look at keeping your edge in the battle for PPC dominance.

Like any business, the competition aspect can be divided into several areas where you are going head to head with your business adversary. The product itself is one area and to a large degree this is something you have a great deal of control over. Promotion, on the other hand depends a lot on the moves that your competition is making and what areas are flooded with attention. The Internet provides and enourmous array of promotional avenues, even in the realm of one area. Take PPC for example, while some keywords are likely to be oversaturated with bids, other more creatively selected terms may meet with a small amount of company for a large degree of benefit. Finding these sweet spots is a challenge that is a matter of the following:

Persistence – Finding the best terms, keywords and combinations requires some luck, but it is mostly a matter of persistence. This Website Magazine article illustrates the most productive ways to stick with it.
Diligence – This is a matter being vigilant regarding the actual results you are getting. Just because a keyword seems to represent value does not mean that it will bring in converting traffic. What is needed is constant monitoring for results. This article goes into how and what to look for
Strategy – Techniques are nice, but they don’t reach full potential without a strategy. The Website Magazine writeup looks at how an effective strategy can make up for seemingly inferior keyword selection brought about by budget contraints.

This Issue also includes:

A Great Comparison Between Social Media and Email For Marketing.
10 Essential Steps for Generating Leads From Your Site
What a generic domain name is, and why you should have one.
4 Critical Mistakes That Can Kill Any Web Project Before It Starts.

Website Magazine is a great resource for web designers, marketers and developers who are interested in business on the web. Unlike most other blogs, they have a wide variety of authors covering various aspects of the web. This creates a fantastic overview, from a single glance at what is happening on the web from top names in the industry.

Note: The download requires that a form be filled out. It only takes about a minute to complete and doing so will register you to download the other whitepapers featured at Microgeist. Just make sure to check this box:

If you do this, the form process will take about 30 seconds and you’ll be able to access other Microgeist white papers instantly.

The 4 Cs Of Web Failure The Current Issue of Website Magazine is loaded with some...
10 Essential Steps To Generate Leads From Your Site The Current Issue of Website Magazine is loaded with some...
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Use Social Computing To Achieve A High Performance Workplace

admin — Thu, 05 Nov 2009 17:36:13 +0000

Download the Free High Performance Collaboration Whitepaper here

Understanding the monumental shift to the Internet that is taking place now requires that a) You define the area that is being changed and b) You breakdown this massive change into smaller parts that can be more easily understood.

While the historical shift from television and radio to the Internet has been going on for decades, it is now accellerating due to new and powerful tools that empower, rather than hinder business processes. This Free Whitepaper from The Economist outlines the most significant components of this change and discusses what these new collaboration tools mean for workplace performance:

Social Computing – It has made the web even more democratic, allowing web surfers to become web participants. Exchaning views and sharing opinions to the point that they not only drive the conversation, but many times superceed the content around which the conversation is held.
Team collaboration – Across timezones, cultures and disciplines, new tools enable more streamlined communication, this paper describes the efficiencies that are born from this and how you can leverage them.
Enterprise content management – These technologies have exploded the amount of content and data available for decison making. The report details how to capitalize on this abundance in a way that does not lead to info overload

The paper also describes the challenges in dealing with these new methods and how to overcome option paralysis presenting the process requirements you must meet and how to fullfill them.

Download the Free High Performance Collaboration Whitepaper here

Adding Value and Making More Money With Effective Collaboration Tools Download The Free Forrester Research and Adobe Systems Report...
Social Media Marketing Strategies For 2010 This Free Report contains essential strategies, insights and tactics...
Cloud Computing Myths and Realities Download this fantastic overview here This is a fantastic and...

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Three Steps To Developing Effective Calls To Action

admin — Wed, 04 Nov 2009 15:52:28 +0000

Download the Free ‘Effective Calls To Action’ Whitepaper Here
Competition for your prospects’ attention is growing. Creating powerful and compelling messaging has never been more important. Powerful messaging will create a bridge between a top-of-mind issue or topic and your company’s offering. Through calls to action, you can not only reach your audience—but also assuage their fears and anxieties with credible offerings that pair value (thought leadership content) with fulfillment (in the form of your offering). Your approach to message development can steer your messaging strategy towards thought leadership content or straight towards the cookie-cutter sales pitch.

Perhaps the greatest benefit of a formal message development process is it intrinsic link that can be developed with marketing strategy. You cannot afford to let the two be mutually exclusive any longer. Adopting a structured message and content development practice will create a culture where consistently strong messaging and content is built. This paper details the three essential steps in creating effective messaging that engages your prospects. They should be thought of as tools you can use to generate ideas among your internal stakeholders that are not only aligned with your audience, but most significantly, lead to natural conversations deeper in the sales process.

Download the Free ‘Effective Calls To Action’ Whitepaper Here

Sales and Marketing Are The New Power Couple ...
Leveraging Web2.0 To Drive Sales and Customer Leads If you are wondering what role Web2.0/Sales2.0 and/or social...
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