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The continued expansion of file-based, business-critical information within extended enterprises is changing the storage dynamic in a wide range of industries and organizations. In a series of interviews with U.S. and European enterprises, IDC found that companies are increasing their file-based storage by 40% to 120% a year and place a high priority on boosting the efficiency and reliability of their management processes for file-based information. IDC research indicates that unstructured, file-based data drove a majority of new storage capacity in all organizations’ datacenters in …

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Increasingly more companies use Twitter for business – to do market research, do brand advocacy and reputation management and provide selected highlights from a conference or event. Twitter allows them to expand their brand and thus generate new opportunities.
Many companies are already doing this on a regular basis and Twitter has become an essential part of doing business. This free guide provides some fantastic and innovative ways of using the service to promote your brand, blog, products and events. Here’s what’s inside:

How To Integrate …

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Learn how to fight back against today’s most dangerous targeted brand attacks.
Nothing is more valuable to a business than its reputation. That is why brand attacks, which leverage a company’s valuable brand for nefarious purposes, must be battled on every possible front. Brand attacks are the new form of eCrime, and they’re being launched with new and rapidly evolving exploits, including phishing and—most recently—malware.
In this paper, they discuss how brand attacks, and malware attacks in particular, have evolved and proliferated, becoming another one of the many …

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The best communication begins with understanding what makes your prospects tick. If you don’t do this, the rest of your marketing doesn’t much matter. This white paper from an industry leader in online demand management lays out tried-and-true insights into audience identification and segmenting. It covers a step-by-step guide on how to:
* Uncover the key attributes of your most valuable customers
* Create buyer personas to help focus your marketing efforts on finding more of them
…

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This eBook is your industry-specific roadmap out of the economic slump. Selling through a Slump: An Industry-by-Industry Playbook brings together sales strategies and best practices from 11 top sales experts from 11 distinct vertical market sectors, ranging from retail to health care to telecom – because one size doesn’t always fit all. The practical tips and experience-based wisdom here aren’t just limited to any single industry, though. Regardless of your market sector, you’re bound to find value in this arsenal of great sales ideas. Get …