Marketers and sales people today are spoiled for choice, there is no end to the available avenues for customer outreach, and this leads to the problems of option paralysis, poor implementation across ‘every’ platform and bad targeting to the wrong audience. If you decide to stick to and focus on the top sites, you will miss out on the extremely granular and higher ROI targeting that smaller communities allow. The white paper above explains the 4 steps required to match your technology choices and use to match a marketing strategy without being overwhelmed by the application of the month or next years Twitter. This is a great read for its ability to provide focus on the marketing objective while acquiring the right tools for the job.

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