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The Internet continues to enable companies, both large and small, to not only spread their message and information about their products, but also to create a live, real time community around the brand, product/service use and customer service. In fact, thanks to these communities, many customers are able to find answers to their questions by way of other community members.

This is a long term trend and provides enormous value to organizations that must promote themselves while at the same time strive to cut costs. Both goals can be reached in this way, but in proportion to the boost in value for money online, there is also a consequent and equal risk to brand name.

This months issue of CIODigest takes a look at how Coca-Cola manages brand related risk in relation to their online presence. This includes a look at how their global business activity is integrated in order to reduce openings for hackers and intrusive attacks. Finally, the article takes a look at how cloud computing will continue to serve as an archiving and even computational tool, and what this means for brand protection.

CIODigest, offered by Symantec, is now offering free subscriptions. The magazine covers a wide variety of topics related to IT development in relation to the business world. This includes articles on security, marketing, global business and trends. All done from a CIO, IT specialist perspective. Here’s what else is inside this months issue:

1. - How IT is enabling a profitable dialogue between retailers and customers, even in a down economy.
2. - A great Q&A with Symantec Executive on how governance and business process value drives business value
3. - A look at Agile Glue, flexible and rapidly deployable solutions for joining disparate business intelligence components to create new value
4. - How going green is good from a strictly monetary viewpoint
5. - Case Study: Managing IT with the customer as a focal point

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