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What is findability? Simply put, it is the ability to find a site on the web. There are, of course, many ways to increase findability, and as the effectiveness and range of broadcast increases, the price seems to go up by an exponential degree.

For the average person, the goal is not just findability, it’s findability that is cost effective. Not only is this ideal from a cost standpoint, it also maintains the discipline of efficiency in a company or blogs operations.

This months issue of website magazine features a great report that details various techniques for making a site more visible.

This article is not merely theoretical either. It presents real case studies of actual sites that the author herself optimized just last year. These are methods that have proven themselves to work in the field and the writer, Heather Lutze has provided a very valuable resource for all web site owners. Some of the more significant tips:
- Real time technologies require a new optimization strategy
- How to create confluence via social media and amplify your presence
- How to leverage the increasing local-awareness of search engines and real time search
- Methods to add personality to your part of a more social web

as we journey through the next year.

This months issue also features several other great resources:

1. A List Of the Top 50 Social Media Resources
2. A Great Crash Course on Website Branding
3. How Increase Profits With More Granula High Performance Analytics.
4. 10 Steps To Effective Web Video

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