Download The Free Microsoft Dynamics Whitepaper Here
It’s a common scenario, Marketing and Sales at odds with each other over allocation of blame for missed targets. This is so common that it has almost become an accepted phenomenon of the workplace and, indeed, part of the accepted culture. In the fiercly competitive markets of this recession, all assumptions need to be re-evaluated for truthfulness and if something can be changed for the better, it must be.

The relation between Marketing and Sales does not have to be adversarial. In fact, according to this Microsoft Dynamics Whitepaper, synergy can be developed between the departments and this will in turn create a sum greater than its parts.

Before a more mutually beneficial relationship can develop, however there are some key issues that need to be addressed:

1. Success in the sales and marketing departments

is measured differently

2. Sales and marketing have a different vision of the
   ideal target customer
3. Actionable customer insight sits in dozens of
   disconnected databases
4. There is a lack of a 360-degree view of customers
   and their buying preferences
5. Broken processes make it impossible to track
   what is working
6. The technology is too hard to use so that there is
   limited adoption

What is needed is a connected vision. This whitepaper uncovers the steps needed to make this happen by addressing and solving the above concerns. It achieves this by providing a detailed examination of the steps involved:

1. Success criteria: Single version of the truth
2. Shared vision of the ideal customer
3. Moving from transactional to relational
4. Closed-loop process drives collaboration
5. A single, unified solution drives alignment

This is an incredibly informative and detailed whitepaper that, at its core delivers value by providing an elegant roadmap toward creating productive and lucrative synergy between two departments that have traditionally been in conflict.

Download The Free Microsoft Dynamics Whitepaper Here

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