The Current Issue of Website Magazine is loaded with some great information. Since it is free and can be delivered either to your door or electronicaly, you should definitely have a look. November’s issue takes a look at keeping your edge in the battle for PPC dominance.

Like any business, the competition aspect can be divided into several areas where you are going head to head with your business adversary. The product itself is one area and to a large degree this is something you have a great deal of control over. Promotion, on the other hand depends a lot on the moves that your competition is making and what areas are flooded with attention. The Internet provides and enourmous array of promotional avenues, even in the realm of one area. Take PPC for example, while some keywords are likely to be oversaturated with bids, other more creatively selected terms may meet with a small amount of company for a large degree of benefit. Finding these sweet spots is a challenge that is a matter of the following:

1. Persistence – Finding the best terms, keywords and combinations requires some luck, but it is mostly a matter of persistence. This Website Magazine article illustrates the most productive ways to stick with it.
2. Diligence – This is a matter being vigilant regarding the actual results you are getting. Just because a keyword seems to represent value does not mean that it will bring in converting traffic. What is needed is constant monitoring for results. This article goes into how and what to look for
3. Strategy – Techniques are nice, but they don’t reach full potential without a strategy. The Website Magazine writeup looks at how an effective strategy can make up for seemingly inferior keyword selection brought about by budget contraints.

This Issue also includes:

1. A Great Comparison Between Social Media and Email For Marketing.
2. 10 Essential Steps for Generating Leads From Your Site
3. What a generic domain name is, and why you should have one.
4. 4 Critical Mistakes That Can Kill Any Web Project Before It Starts.

Website Magazine is a great resource for web designers, marketers and developers who are interested in business on the web. Unlike most other blogs, they have a wide variety of authors covering various aspects of the web. This creates a fantastic overview, from a single glance at what is happening on the web from top names in the industry.

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