The Current Issue of Website Magazine is loaded with some great information. Since it is free and can be delivered either to your door or electronicaly, you should definitely have a look. November’s cover article takes a very detailed look at how to most effectively use your site to generate leads.

Websites are meant to serve a function. In todays rapidly evolving web economy, websites that exist just for fun are becoming less frequent. This is particularly true now that a) There is a product and service for nearly anykind of interest and b) Purchasing online is much more commonplace. In fact, now that the payment infrastructures have matured, the internet economy is set to truly explode. Even when the goal isn’t a direct sale, the function is in establishing a dialog and rapport with someone who may at some point become a partner or customer. Knowing this, more and more sites are faced with the challenge of providing purpose to every page. That is, to deliver value while at the same time leading a visitor naturally and organically toward a purchase decision.

Website Magazine has a fantastic article on ten steps to generate more leads. The focus is on not only getting a one off buy but an ongoing relationship. Customer retention is as important, perhaps even more important than sourcing new clients, particularly in this economic climate. These steps are an excellent check list to use as a benchmark when writing articles and working to develop a site identity that leads smoothly to a business transaction.

This Issue also includes:

1. A Great Comparison Between Social Media and Email For Marketing.
2. The 4 Cs Of Web Failure. Basic, obvious and glaring mistakes that companies, blogs and startups make again and again.
3. What a generic domain name is, and why you should have one.
4. Getting and maintaining your PPC edge.

Website Magazine is a great resource for web designers, marketers and developers who are interested in business on the web. Unlike most other blogs, they have a wide variety of authors covering various aspects of the web. This creates a fantastic overview, from a single glance at what is happening on the web from top names in the industry.

Note: The download requires that a form be filled out. It only takes about a minute to complete and doing so will register you to download the other whitepapers featured at Microgeist. Just make sure to check this box:


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