The November Issue of Website Magazine is loaded with some great information. Since it is free and can be delivered either to your door or electronicaly, you should definitely have a look. November’s cover article takes a very detailed look at the current and future state of email and email marketing. Here are some of the key questions it answers:

1. What are the key differences between email and social media as mediums?
2. Should you spend more or less time and money on email marketing vs social media?
3. What are the basics services that an email service provider, such as aWeber should provide?
4. What are the extra services that you should look for in a full featured email service?
5. What deliverability rates are your competitors getting?
6. Which new technologies should you integrate into your email campaigns?
7. How can you get social media and email to compliment each other for a more effective campaign?

The article also discusses:

1. The 3 basics that Every email should include
2. How to get valuable marketing data by measuring email response.
3. The future of email campaigns and its future fusion with real time systems, such as Twitter and Google Wave.

This is crucial reading. The research it reflects answers some very important questions. At the same time, it recognizes the key changes that will be taking place as companies, small businesses and bloggers look to leverage lower cost solutions more creatively and effectively in order to save money and stay ahead.

This Issue also includes:

1. 10 Steps To Generate More Leads. Everyone should know this.
2. The 4 Cs Of Web Failure. Basic, obvious and glaring mistakes that companies, blogs and startups make again and again.
3. What a generic domain name is, and why you should have one.
4. Getting and maintaining your PPC edge.

Website Magazine is a great resource for web designers, marketers and developers who are interested in business on the web. Unlike most other blogs, they have a wide variety of authors covering various aspects of the web. This creates a fantastic overview, from a single glance at what is happening on the web from top names in the industry.

Note: The download requires that a form be filled out. It only takes about a minute to complete and doing so will register you to download the other whitepapers featured at Microgeist. Just make sure to check this box:


If you do this, the form process will take about 30 seconds and you’ll be able to access other Microgeist white papers instantly.

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