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Is Social Media Comparable To The Industrial Revolution?

3 October 2009 3 Comments

  1. Biggest shift since industrial revolution.

    The author makes a case for this and does so with enough detail that giving the notion some consideration seems feasible. Is this claim true? That would really have to depend on what you consider to be a revolution. In many industries, social media won’t leave much of a mark. For those folks, the phenomenon will be more of an idle curiosity. Think a bit more though and, in the U.S. at least social network functionality is everywhere.

  2. In 2010 Gen X will outnumer Baby boomers.



    - They have different communication methods
    - They have a different global perspective
    - The have ADD

  3. Love via internet

    , traditional notions of romance and marriage will be challenged. Statistically possible to find perfect mate. Destiny,fate vs. more efficient cupid algorythms

  4. Hyper growth of newer mediums that ‘bring people together’

    , over the ones that preceeded them. At this rate we are on schedule to all fuse into a single orb of throbbing consciousness by the year 2012.

  5. The idea of non-geographic and apolitical nations

    . Facebook’s population is just below that of China, India and the U.S. That having been said, people who work for multinational nations, particularly in countries where the governments are autocratic, one could argue that true affiliation lies with the multinational (Which pays salary, transportation, lunch and health benefits) over corrupt governments, which provide none of these things.

  6. Some tweeps, or groups of them exceed the population of small countries.

    Yes, the statistics can go too far sometimes. The people of ‘Ashton Degeneresland’, have nothing binding them together other than a passing interest in celebrity.

  7. The simultanious development of mobility.

    That is, mobile hardware AND social networks/media. This means enourmous things for sales, marketing, real-time data and customer feedback monitoring of products and companies.

  8. The death of anonyminity.

    Without care, internet transactions and communications can be captured and preserved forever. The saving grace? That no one really cares what you had for lunch

  9. The emergence of Twitter and Youtube search

    . The model for finding information is changing to either richer media or real time activity. The search for static resources model will become one among many.

  10. Searches for brands lead to user generated content

    about that brand 25% of the time. This means either PR death or affiliate heaven depending on where you are and what you do with that little piece of data.

  11. Trust in advertisments is fading to peer reviews.

    Kind of like the way they do it in that newfangled scientific peer review thingy those city-slickers are always yappin’ on about.

  12. Video is moving away from TV.

    It is going to the web, phones and soon, to surfaces.

    13. The book is compelling for its coverage of all these points and as a summary of where we are at this particular moment in time. Things are moving so fast that it is difficult to sit back, take a moment and quantify things so that strategies can be created, future plans can be made and time/money can be allocated according to sensible projections that are based on measurable phenomenon rather than hype or hunches. This book maps it out well and provides a fine vantage point from which to view the landscape and determine a sense of direction based on your own needs and goals for the future.

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