Download the Free Small Business Kit here.
This recession could easily be viewed as a time of pessimism and of bleak outlooks. This is a tempting mindset to get into, particularly when the forecasts of various pundits and economists are taken into consideration. Even the ones speaking of ‘green shoots’ and turnaround within months are hardly convincing, appearing as though they are simply trying to prevent mass panic.

A closer inspection, weighing intrinsic value against the very real capabilities of the workforce, reveals quite a different story. Companies and individuals are viewing this recession, not with fear, but as an opportunity. Now that the fields have been layed bare, it is time to sow new seeds. The great depression was followed by some of the greatest wealth creation in American history. This was accomplished by people who didn’t see a barren wasteland, but rather an empty field, with plenty of space to grow new gardens.

Now is the time to look for those fields, those opportunities, and develop them into the robust economies of tomorrow. Many companies are already laying that groundwork and making this information available to those who are determined to use their ingenuity, will and organizational skills to move forward.

Salesforce.com has provided a free small business kit that perfectly outlines the streamlined thinking and processes that will be needed to both operate at lower cost while at the same time enabling small businesses to find those rich areas that will develop into tomorrow’s fields of innovation.

In down times, companies have to provide greater value up front in order to prove themselves, and Salesforce.com has really come through here. This small busines kit is a truly incredible resource. The Free Small Business Success Kit contains 7 powerful tools and features:

1. A free two week trial of Salesforce CRM group edition.

   This includes complete access to all capabilities and features.

2. A Sales Success Map and Flowchart.

   
   
   
   
   
   This PDF beautifully outlines the various steps in the sales process, from capturing via web forms to list building. It then goes on to illustrate the optimization of lead flow with the goal of creating greater efficiencies and getting the most from every lead. The map then goes on to show, in detail, just how these leads are converted into sales at an ever increasing conversion rate. In lean times, optimizing these processes is essential and this map is necessary for anyone who must have the most out of every lead opportunity.

3. 9 Key plays for CRM success.

   CRM is not only a topic for businesses of a certain size. Even the independent blogger has to start thinking on these terms. If you publish on the web in any capacity, you are both a media outlet and a service provider. Readers are customers and you need a focused strategy to address them. This PDF outlines exactly where you need to zone in. Innovation is the currency that pulls companies out of down times, efficiency is the means to getting the resources and time required to think differently. Use these 9 tips to make that happen.

4. Free Webinar: How cloud computing pays for itself.

   You may have already, perhaps without even thinking about it, been moving toward the cloud. Now is the time to think more consciously and strategically about this. View this webinar and put the suggestions to work for you.

5. Free Webinar: 3 steps to getting started with a CRM.

   A great intro to a CRM system and how it implements the concepts above.

6. Free Webinar: Combining cloud computing and CRM.

   How the cloud beats the recession by massively cutting costs and creating new efficiencies.

7. Free Webinar: Putting it all together.

   Blending cloud computing, a CRM system and adwords to not only generate targeted traffic, but to maximize the opportunities they represent once they arrive via effective CRM strategies.

Download the Free Small Business Kit here.

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