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Delivering Revenue Through Thought Leadership

29 October 2009 2 Comments


Download this report here

How do you capture a prospects attention in a way that generates instant credibility?
Simple: Write ‘The Book’ on the subject, get published and hand them a book that’s relevant to thier needs. It’s amazing how much credibility is generated by a book, both for the author and for the content.

The problem, of course, is the time and cost involved, not to mention issues of distribution and sales.
The answer can come from the new generation of publishers that allow you to outsource the writing and creation of a book similar to how white papers and other
marketing literature is created today. That said, many chief marketing officers had the following comments when asked about creating a book or book series:

  1. “We don’t have the bandwidth”
  2. “We can’t do it quickly enough”
  3. “It costs too much”
  4. “There won’t be enough people who want to buy it”
  5. “We’re not sure we can make it successful”



These comments reflect the old world of publishing where it does take too long, costs too much, and requires artificially high sales rates to be considered successful. On-demand book publishing has changed the rules significantly and it is now time to consider getting published as a real option.

This Free Report details how easy it is to get published on demand and exactly how to go about it. It looks at the following questions:

  1. What to write about
  2. Where and how to distribute at low to no cost
  3. How to outsource the writing
  4. Promoting the book
  5. Resources on how to get started.


Download this report here

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