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A Step By Step Playbook For Coping With Recession and Preparing For The Recovery

9 October 2009 No Comment

oraclesellingthroughslump
Get the free ebook here.

Agressively waiting for the phone to ring doesn’t work. To put a web2.0 spin on it, aggressively waiting for people to visit your site or follow you on Twitter doesn’t either.


Doubling down on a flawed strategy is equally ineffective, no matter how much energy you put into it. What you need is a change in business thinking that reflects not only the current economic climate, but also the permanent changes that it will bring about.


This Free Ebook, provided by Oracle, contains strategies for a down market economy that are not only transferable to each other, but also work to position you as we undergo this huge huge economic shift. The information inside includes chapters on the following sectors but is not necessarily specific to them.

  1. Retail
  2. Public Sector
  3. Insurance
  4. Law
  5. Health
  6. Accounting & Consulting
  7. Telecommunications
  8. Technology Consultants
  9. Services
  10. Media
  11. Manufacturing

The information contained in here is not only timely and suitable for a wide variety of businesses, much of it is transferrable across sectors and can be applied no matter what industry you are in.

After reading the section on your specific industry, make sure to read the advice on other sectors, a lot of it will really hit home for it’s synergy between getting back to basics while not dropping the power of new technologies altogether.

There are tons of gems in this free ebook, here are a few:

  1. - Don’t wait for business to get back to where it used to be, this recession will change things forever. Whether that change is positive or negative depends, are you are waiting or responding?
  2. - Don’t sell technology, sell business improvment
  3. - Look upstream and downstream in all of your processes, not just to where the money is coming from.
  4. - Stay on top of your customers, make sure they are using the product/website/service properly and experiencing it’s true worth.

oraclesellingthroughslumpGet the free ebook here.


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