Download the free 28 page ebook here

This is a fantastic e-book exploring the upcoming convergence between social media and real time communication. No two internet technologies are more suited to each other and they are both exploding in popularity, ease of use and features. As the internet continues to refine and develop, these two areas will not only merge but create new modes and methods of communication.

It is essential for anyone in public relations, internet marketing and even blogging to look seriously at how these technologies will develop.

This free e-book from GoToMeeting covers the important shift from passive consumption of media to a more participatory model and how this should change your strategy. It also goes into matching social media tools to real time communication in order to create more immersive and valuable experiences for your visitors.

By using the best practices outlined in this ebook, you’ll be able to engage people for longer periods of time, stay visible and establish yourself as a resource. What’s essential is to develop a tool set now while the cost is negligable. As this discipline grows, implementation and know how will gradually become more expensive unless you have developed a working foundation. Fortunately, we have resources like this to help lay the groundwork.

Other chapters in the e-book include:

1. Using Youtube’s viral power effectively and intelligently as a promotion tool
2. Deploying widgets to span across sites and pages
3. Using webinars to differentiate yourself as an authority
4. How to choose the right time of day and most responsive audience for your real-time interactions on Twitter, Facebook and Friendfeed.

We can’t be on and interacting 24/7, so it is crucial to select the right time and virtual place to reach the most people. GoToMeeting’s ebook, The best of both worlds provides that insight and is a great reference for developing your strategy.

Click here to download the FREE 28 page ebook now

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