Twitter is a fantastic communication medium that is rapidly developing a range of sub-protocols and strategies to fit various purposes. For many, enhancing or even doing business via Twitter is fantastic because with a few simple strategies, you can expand your scope of operations for very little cost.

Here are 3 Free and Powerful Twitter business strategies:

1. Answer questions that your business can solve.

   Keep a word list of words related to your niche. Use tweetbeep.com to track who is saying what about what. You will be sent an alert any time the topic is mentioned. You can then get on Twitter and answer these questions, thus developing your social authority. You will also, on a daily basis, effectively have an inbox of potential leads. Even better, if you aren’t pushy, this conversation can carry on over a long period of time, thus developing a trust relationship that makes a purchase decision easier.

   tweetscan.com can also be used for this, the main point is that you get a periodic summary of activity in your area. This gives you a valuable sense of direction when communicating with others and prioritizing which resources to send out to your followers. Remember, answering one person’s question may actually be answering a question that many people were thinking about but didn’t ask.

2. Do a tweet poll

   This will enable you to:
   
   a) get word out about your business and
   b) Gauge interest and activity with specific trends and solutions in your niche. This is where having targeted followers really matters. If you have this kind of crowd with you, they will respond to the poll and even retweet it to their followers. In this way you get valuable marketing information that you wouldn’t get by having followers for followers sake.

3. REALLY Use Twitter Search

   Twitter search can deliver up an incredible amount of insight into the people you follow. It simply isn’t possible to read every tweet by everyone you follow, but you can search their stream for certain keywords and see in which direction the people with the most influence are going. This allows you to create resources and commentary that is relevant.

   A simple twitter search on a keyword will get you nowhere near as much insight because a majority of those tweets will be retweets from the people affecting change. It is much more valuable to find out how they arrived at a specific resource or conclusion, this can help you to make your own business and strategy decisions. Study the stream, don’t just read it.

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