Spammers don’t make videos

People who spam deal in bulk and not quality. Video requires more time and effort for what a spam type blog or email campaign is calculated to be worth. Someone who works hard to target visitors and potential leads is quite happy with a fraction of the traffic for double the effort because a) the visitors are very well targeted and b) the person offers something of real value. Therefore, the conversion ratio is higher. Google knows this as well and recognizes that video has a higher probability of having valuable content than keyword loaded text. Ranking videos high is not Google’s way of promoting one of its own properties, it is an action based on observable data.

Video is a growing trend, new and useful non rehash is showing up there.

While rehashing information via text is easy, doing so by video is actually more time consuming if cut and paste is the technique employed. You will actually waste a lot of time trying to do this and basically end up with something that looks like a student film. Yes, you could simply mimic what another video poster has put together, telling it all over again, verbatim but as yourself, but by the time you’ve set up the camera, lights, software etc you’ll come to realize that adding additional value content will take only another 5% of effort. Video as an internet medium promotes forward movement and quality. People writing text may simply tap something out and not even proofread it. Doing video and audio puts your face, voice and personality on public display and under these circumstances people tend to do a second, third and fourth take.

Lots of comments

Videos on Youtube get as many comments as any other site, perhaps even more. Comments on videos can refer to the content, presenter, presentation or characters involved. Therefore, the number of things to talk about is magnified.

Internal linking

You tube enables videos to be posted as a response and their internal engine finds related videos automatically. There is also another sidebar for other videos by the same author. This kind of deep internal linking takes a lot of manual labor if it is your own blog. On Youtube it comes included.

Owned by Google

This means huge bandwidth, money and user base. They are still dedicated to open systems and open source. In addition, they are currently laying down the pipes for the next web via Wave and the related infrastructure.

Same video can be promoted in different sites, all will rise separately

Video posted on different sites gets logged as a separate mention of the flick. This is great for ranking but is also nice because it doesn’t lead to the duplicate content spanking.

like squidoo, you can make a mini site

If done wisely, each video as well as your Youtube accounts page, can basically act as a mini-site. This is even more powerful than squidoo by virtue of the traffic alone. Squidoo tends to be loaded with affiliate squeeze pages and therefore less willing to link out. Youtube has evolved in the opposite direction, creating an atmosphere where people actively link across videos and sites.

A single video is very content rich comments, related links other videos, related videos, more of your videos

As mentioned above, but worth repeating, is that a single video can contain an enourmus amount of information. The video itself can contain links as well as the sidebar and description.

Video sites are keeping up with web evolution and under centralized infrastructure development. but de-centralized content creation and management.

Youtube is like a government that actually serves its constituents, laying down a foundation, making sure it works and then getting out of the way. What this means is that more content can be created by more people at a faster rate. When this happens, Google and other search engines must look to video sharing sites in order to stay relevant.

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