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With all the hype surrounding social media and consumer&#150generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, youll learn:

• Why social media is here to stay, and what to do about it
• How to monitor market conversations in your own market
• How to prepare and launch social marketing initiatives
• How to integrate social media with traditional marketing programs
• Important opportunities to leverage and pitfalls to avoid

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