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After a decade of mergers and acquisitions, Insurance carriers now have the chance to sell a vast array of products to their clients, everything from life and annuities to a host of retail financial services. As a result of this product proliferation, they have an opportunity to grow their relationships with policy holders, while enhancing customer loyalty and lifetime value. But the challenges that insurance companies face are significant. Customer interactions in this industry tend to be few and far between. That means insurers have few opportunities to cross-sell their products and build customer loyalty. This white paper discusses how best practices companies are turning to Infor CRM Inbound Marketing for Insurance to meet their inbound marketing requirements.
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