Drive Traffic With Power Tweets from Tom L on Vimeo.

Free Report: Ten Innovative Ways To Use Twitter For Business

Free SAP Report – Six Mistakes Companies Are Making Today and How You Can Avoid Them

1. Communicate a benefit

   Blogs have been associated for a long time now with opinion and personal experience. This is often times the way they are portrayed in the main stream media. This may be due, in part, to the desire on some level to frame blogs as a less authoratative resource.

2. Make claims and promises

   A claim or promise is certainly attractive, but because you are working in social media you must always maintain your trust asset. This, along with your content, is a major component to your traffic engine. This means that whatever your claims are, they should be backed up by content or services that meet those statements. Not doing so eats into your trust asset while doing so contributes to it. Halfway meeting it may maintain your status on this level but it also provides opportunities for competitors to surpass you with superior quality. You are better off being comprehensive and in so doing providing a disincentive for other to try and emulate you. What is more likely in this case is for someone to link to you and add their own commentary or insight on top of yours. What this does is embed you in the community as a person that consistently contributes. From there, you can develop the authority to a) sucessfully recommend affiliate products and services or b) market your own.

3. Personalize

   – Rather than speaking in the general sense as in ‘drive more traffic to a blog’, it is better to phrase it: ‘Drive more traffic to your blog’ This is because many people in smaller niches may be of the opinion that a generalized approach is suitable only for sites with a given minimum traffic requirement. By making things more personal, a reader will start to visualize the proposition as applying to him or her.

4. Use Keywords

   - This aids in being found because each keyword can help your tweet be found via different seach criteria. Many of these words work well together and may be searched as a pair, which will push you further up in the search result. Twitter search is used by many to find information but at the same time it does not have the same volume as Google. What this means is that you are competing with fewer people for top ranking. While this might mean a smaller base of users, it also means a more enthusiastic person because they are using a wider variety of tools to find what they want.

5. Ask a question

   – A question can be one that searches for an answer but what tends to be more effective are questions that pose a controversy or are rhetorical. That latter is particularly effective because it states both the content being delivered as well as the fact that you have a possible solution for them.

6. Use power words (With caution)

   – Words like ‘easy’, ‘discover’, ’secret’ , ‘fast’, ‘powerful’ and ‘amazing’ raise eyebrows and get attention. Using these words too heavily can result is superlative fatigue so practice judgement in employing them. Use such words when they really apply. People are quite capable of remembering when the word ‘powerful’ means nothing on blog A but something truly powerful on blog B. Associate yourself with accuracy.

7. Use humor

   - This works best when referencing a conversation about a particular happening in pop culture or in the various hash tags that are meant to solicit funny replies. Clumsily using humor to drive traffic to something that isn’t really funny is misleading.

8. Create controversy

   People like an opposing view. A title that does so will at least generate some interest. You should be careful, however, not to overdo it. Being identified as little more than a contrarian will actually pigeonhole you.

9. Update, modify

   – Parts of your content can many times be transferred to another area in your niche. Take the time to reuse some ideas and principles to view your area of expertise from a different angle. Doing so has real value and can be appreciated as much as the original article.

10. Keep it simple

    – With all of these points to consider, this last point may seem ironic, but it is crucial. Don’t overload your tweets with every single technique. Combine and layer them with taste and keep your audience in mind. They don’t want a barrage of hyperbole but are quite interested in exciting stuff, provided it really is exciting.

Free Report: Ten Innovative Ways To Use Twitter For Business

Free SAP Report – Six Mistakes Companies Are Making Today and How You Can Avoid Them

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