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Getting A ‘Stickier’ Social Media Identity

26 April 2009 4 Comments

Empower Your Brand By Creating A Memorable Identity

  • Converse

    It’s simple, people prefer to speak to those who respond. When given a choice of several people willing to respond, the conversation will most likely continue with the people who provide the most stimulating and enlightening conversations. Being one of those people will keep people around and help you define your self as an authority.

  • Comment

    It is not always necessary to be verbose. Many times, a quick and clever one liner will keep you in a person’s memory much longer that if you had provided a nice link. Brevity is the soul of wit and this points to intelligence and insignt both of which are the currency of a trust economy. Twitter is the perfect platform for this.

  • Give Feedback

    People love personal attention, they will give it right back. When you provide personal attention to someone on a social network, this interaction is visible to other members of a site. This means that, while the answer you provided was meant for one specific person, your intent to be helpful stretches further and people will come around again in the event that they need some advice or to see whether their question has already been answered.

  • Be positive

    Another basic truth, people don’t like to hangout with grumps. While it is important to be critical, particularly with all the exuberance around social media, try to garnish your realism with a ray of hope. Commenting only to shoot things down will only drive people away.

  • Be encouraging

    Encourage people in their endeavors. Why shouldn’t you? If you combine this with providing feedback, you will be gaining a great deal of extra information at no cost. Someone else out there may have the time, inclination and expertise to test an idea that can provide valuable insight. All that is required of you to get the results from someone else’s work is to help them stay motivated. Others will also be curious to see how things go and will return to see the progress. Of course, the person you are egging on will keep some of that information to themselves, but the cost to you for what you get is very low.

  • Be a match maker

    When people know that you can make introductions, they will gather around you in hopes of meeting like minds. Facilitating meetings of the minds creates a culture and is difficult to replicate the longer it endures.


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4 Comments »

  • Mike McDermott said:

    Commenting is key to gaining visibility from others. I have found many new SM friends by commenting on their sites. Sharing information makes the whole industry better.

    Mike McDermott
    http://bashfoo.org
    http://twitter.com/Delta40

    Mike McDermott’s last blog post..SM Communities are not a right-they are a privilege

  • admin (author) said:

    Sharing information is great but am interested in seeing some case studies. I’ll be doing a post on that soon. Right now, many are struggling to get social media out of the abstract and into the tangible.

  • claire stokoe said:

    Your blog is making me sit up and read, this doesnt happen often – thankyou for waking me up

  • admin (author) said:

    Thanks for the feedback and if there is a particular aspect of social media you’d like me to look into, please let me know. :)

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