Developing authority in your social media niche

Answer

Social media sites are full of questions, the rock stars are the ones providing the answers or links to answers. A correct answer is not always necessary, you can do well by letting others know what you have tried and why it did or did not work for you. You can even answer with a related question that goes a bit deeper or into another layer of abstraction. In either case, you are represented as someone deeply engaged in the discussion and when you do come back with a more definitive answer you are likely to be seen with more trust because you have proven yourself to be actively searching and experimenting.

Teach – Unlike answering, teaching means giving clear and accurate instructions that work. They are broken down logically and show a high degree of success when used by others. An authority has done something enough times to be able to de-construct a process and explain the steps. When you do so, your authority emerges.

Innovate – An authority is not a person with a title. An authority is the person out there with their hands in the muck, the guy or girl who has made mistakes, been burned, and came back for more. Share your mistakes and show others that you are pursuing original ideas, risking failure and striving for success. Illustrate that you are out in front cutting new paths. Yes, some of them lead to dead ends, those are part of your creds. As you tell your tales and make your points always remember to point out that anyone reporting 100% success is simply lying.

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Contribute – Social media is based on activity, posting, commenting, linking and cracking jokes. Once you get the rythm of a community, start to add to it and help it grow. As it becomes larger, thanks to your efforts, you’ll be sitting on top of that stack.

Screen – This doesn’t mean being a policeman. There are more elegant ways of pointing out the lack of value provided by others than to get someone banned. If someone provides a ‘me too’ link simply follow up with either the original source or something that is more comprehensive. This will put off the spammy behavior, establish your productive authority and possibly even convert the aspiring opportunist to work a bit harder to add real value

Ask for opinions, needs – An authority on a subject should be keeping track of the state of affairs in his or her niche. Asking insightful questions is one way to do this. Doing so in public shows that you are always actively working to increase your knowledge and not trading on yesterday’s status.

Free Report: Ten Innovative Ways To Use Twitter For Business

Free SAP Report – Six Mistakes Companies Are Making Today and How You Can Avoid Them

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