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As brands continue to use the Internet to promote their products and
The Internet continues to enable companies, both large and small, to not only spread their message and information about their products, but also to create a live, real time community around the brand, product/service use and customer service. In fact, thanks to these communities, many customers are able to find answers to their questions by way of other community members.
This is a long term trend and provides enourmous value to organizations that …

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What is findability? Simply put, it is the ability to find a site on the web. There are, of course, many ways to increase findability, and as the effectiveness and range of broadcast increases, the price seems to go up by an exponential degree.
For the average person, the goal is not just findability, it’s findability that is cost effective. Not only is this ideal from a cost standpoint, it also maintains the discipline of efficiency in a company or blogs operations.
This months issue of …

January 2010
The January 2010 issue of CIO Digest includes an exclusive interview with Tom Place, director of Global Technology and Information Security at The Coca-Cola Company, who discusses how information security is critical to protecting the company’s brand. Also check out the Executive Q&A with David Thompson, CIO and group president of Symantec Services Group, who elaborates on how governance and business process optimization drives business value.
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Brand Protection
Tom Place, director of Global Technology and Information Security for The Coca-Cola Company, discusses how information security …

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Expanding Intelligence (video)
By Jeff Erickson

Up Close Interview: Dan Vlamis, BIWA Summit from Oracle Magazine.
A career goal for Dan Vlamis: "To build a community that helps members use the analytical power inside the Oracle Database to …

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Website magazine is the most informative online magazines out there. It is consistently loaded with solid content and information on not only running websites, but on effective strategies to monetize and manage them as businesses. Whether your are in advertising, blogging, public relations or web design/development, you will find this to be essential reading. Unlike most other blogs, they have a wide variety of authors covering various aspects of the web. This creates a fantastic overview, from a single glance at what is happening on the …